To be a successful pro in estate investments, you must know the different factors that make a property’s location desirable. The most important factor is usually the larger metro market in which the property is located. If you’re looking at properties in a city consistently ranked as one of the best places to build a life, you’re off to a good start.

A growth market is a city or region where the economy is booming and the population is increasing. This results in higher demand for housing, which drives up prices and makes it a great place to invest in real estate.

Conversely, when the market declines, there is a greater chance that investments will lose value. This is where there are more sellers than buyers, so prices are driven down. In a growth market, there are more buyers than sellers, so prices are driven up. Let’s look at these risks when acquiring estate investments in declining markets.

Exit Strategy

An exit strategy may involve selling it to a specific buyer, holding it indefinitely, or refinancing it to invest the money elsewhere. The property’s value does not necessarily matter if you plan to hold it forever, but if you want to buy and sell, you could be acquiring an estate investment that loses value.

The value of your property will always matter, especially if you plan on selling it or refinancing it. In a declining market, you’ll likely have to sell for less than you bought it, which means you could lose money. Remember that you’ll usually make more money selling to a primary homebuyer than an investor, so think about who would want to buy your property in the long run.


The value of your rental property does not matter as much as the monthly cash flow it generates. If the rental property generates enough income to cover the monthly expenses, you may never need to sell the property. However, if the property demand decreases, the rental income will also decrease.

If rents go down so that they’re lower than your mortgage and other expenses, you lose monthly money aside from your initial investment into the estate. Also, your property’s value is probably decreasing, so you’re losing out on equity and appreciation!


Doing your research is the most important factor in determining the price you pay for a property. You need to familiarize yourself with prices similar properties have sold for in the past, what properties in the area are currently listed for, and what the trends are in the market. With this information, you can make an offer in line with the market and present the best chance of getting the estate investment you want.

If you buy an estate investment in a market that is already in decline or is projected to decline, the value of your property is likely to go down while you own it. This can directly impact your finances if you need to sell the property before it has recovered.


An estate investment in poor market conditions can worry the mind, especially if your heart is set on acquiring additional income sources. That’s why you should consult with Evergreen Investments today! We empower customers to build wealth with sound financial advice and homeownership, regardless of the economy. Book a consultation right now through our website!

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